Many multinational companies have demonstrated the achievements of localization innovation and shared the development opportunities of China. The Australian baby nutrition brand Witsbb, which initiated the "non-allergenic" formula, appeared in the nutrition and health care products exhibition area to show its high-quality raw materials and the "non-allergenic" formula products of the non-allergenic formula 2.0 series to consumers at home and abroad. Star products such as Witsbb liquid calcium, "non-allergenic" vitamin AD, Lysine Calcium Magnesium Zinc PLUS and "non-allergenic" DHA Algae Oil Capsule, which are "safe for allergenic babies to eat", all appeared.
Initial Intention Leads to Innovation
According to the data of Journal Of Allergy And Clinical Immunology, the prevalence rate of allergic children in China is increasing year by year, and the number of allergic children aged 0-6 years is stable at more than 20 million for a long time. However, the overseas children's anti-allergy market developed earlier and has formed certain technical advantages. Since entering the China market in 2019, Witsbb has been paying attention to the nutritional supplement of China babies, especially allergic babies. It is understood that Witsbb is the first brand to put forward the concept of "non-allergenic" formula. In line with the initial intention of "allergenic babies can eat safely", we have successfully launched a series of products such as "non-allergenic" calcium, iron, zinc, vitamins, DHA and probiotics by using Australia's unique natural resources and continuing scientific research and practical application.
This time in CIIE, Witsbb made detailed plans from the aspects of booth layout, diversified product experience, exhibits display of non-allergenic products, popular science lecture hall, and consumers' in-depth understanding and experience of products, which attracted many consumers at home and abroad to stop and consult. At the booth of Witsbb, a Canadian pharmacist pointed to a row of trophies on the booth and said, "Your products look very advantageous in the China market, and they are all nutritional elements that babies need to supplement urgently." When he said this, he gave a thumbs-up and bluntly said that the concept of "non-allergenic" and the raw materials of the products are very nice. I want to bring the products to copyright and benefit more allergenic babies.
Ms. Cloud, the head of Witsbb China, said in an interview with the media at this CIIE: "Non-allergenic is the origin of our brand, and our brand has been working hard to promote the development and prosperity of infant nutrition products with non-allergenic formula. Nowadays, the health of Witsbb babies has become a social phenomenon that all the treasure moms around the world are paying attention to, and we hope to help consumers solve this pain point through purer and safer products."
In recent years, Witsbb has been selected as one of the top S100 treasure brands in the world for "Scientific Parenting" track with its excellent market performance. With awards and honors at home and abroad, People's Daily and Tiktok platform have shown the world the whole process of traceability of Witsbb non-allergenic products from formulation to production. Participating in CIIE this time, the brand has also won praises from CCTV, Xinhuanet, Shanghai TV and many other media.
Innovation Ushers Fashion
Many products have changed from "exhibits to commodities, and from commodities to explosives" on the platform of CIIE. Witsbb has long been an explosive product in China's parents' hearts in China, especially welcomed by Witsbb baby families. As a comprehensive dietary nutrition supplement brand under Forestpark, an Australian enterprise, Witsbb has been ranked first in the sales of "non-allergenic" baby nutrition products for three consecutive years, becoming the first choice for 7.5 million Witsbb baby families. As a star brand of baby nutrition products, Witsbb always advocates the concept of "non-allergenic", and has upgraded the formula of "non-allergenic" to 2.0, from not containing eight common allergens (eggs, peanuts, soybeans, gluten, dairy products, fish, crustaceans and nuts) specified in GB7718-2011 national standard to not containing dozens of common food allergens.
During the period of CIIE, Witsbb booth also invited parenting experts and mothers and babies to talk about scientific parenting and baby feeding through live broadcast. Ms. Guo of the Sichuan Trading Group stayed at the Witsbb booth for a long time, and she sighed to the Witsbb staff: "This trip to Expo is very worthwhile. Because the baby at home is allergic to milk and protein, the choice of nutritional products has always been very cautious, and it is always wrong. When I came to CIIE this time, I listened to the popular science of your experts, which not only deepened the understanding of' scientific feeding', but also solved the feeding problem of allergic babies, and finally selected suitable nutrients for my baby. "
It is reported that this year's transactions in CIIE are active, with an intentional turnover of US$ 80.01 billion per year, an increase of 2.0% over the previous session. CIIE’s "buying globally" allows consumers and enterprises to choose more and fully enjoy the convenience of globalization. Many domestic and foreign brands have demonstrated their technological innovation advantages in this international grand event, and many products are "the debut in the world" or "the debut in China". Cloud, head of Witsbb Greater China, said that the exhibition was very rewarding, and CIIE brought together innovative products and top technologies from all over the world. Witsbb, through years of technical research and development and accurate insight into China's consumer market, has continuously advanced development, seen the vitality and potential of China market, and looks forward to sharing the development opportunities of China market with the help of CIIE’s spillover effect.
Witsbb, as the representative of Australian nutrition, appeared in CIIE, which not only showed the world how the brand innovated and upgraded the global non-allergenic nutrition formula, but also embodied the deep economic cooperation between China and Australia. China's huge consumer market and Australian high-quality supply chain have formed a natural complementary relationship. With the continuous upgrading of China's consumer market, the demand for high-quality products and services is increasingly strong, and the economic and trade cooperation between China and Australia has gradually expanded to more diverse fields such as consumer goods, nutrition and health products, and lifestyles.